Primary Objective: To drive the commercial growth, revenue generation, brand visibility, and reader engagement of the magazine portfolio through aggressive advert sales drives, strategic marketing, and audience development.
Job Summary
- Employer: CAST MEDIA GROUP
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Closing Date: 2026-10-09
Key Responsibilities
- Spearhead proactive advertising sales campaigns to hit revenue targets for each magazine edition and special feature.
- Prospect, pitch, and secure new commercial clients, corporate partners, and institutional sponsors for print and digital ad space.
- Manage the full sales pipeline from initial cold outreach and pitching to contract closing and final ad material collection.
- Implement acquisition and retention strategies to increase print circulations and digital readership, enhancing the magazine’s value proposition for advertisers.
- Direct social media campaigns, email newsletters, and website promotions to amplify published stories and showcase key corporate advertisers.
- Conduct ongoing research into industry shifts, competitor benchmarks, and emerging commercial sectors to uncover fresh revenue and advertising leads.
- Plan and promote launch events, industry forums, or exhibition partnerships that double as networking platforms for high-value advertisers.
- Track ad sales metrics, campaign performance, audience growth, and marketing ROI to continuously optimize strategies and revenue targets.
Requirements
- Education: Degree or Diploma in Marketing (or equivalent practical experience).
- Drivers licence is a plus.
How to Apply
Apply by email: publisher@structureanddesign.co.zw
Frequently Asked Questions
What qualifications or education do I need to apply for a Marketer position at a Zimbabwean media company?
Most employers prefer a Diploma or Degree in Marketing, Business Studies, or Mass Communication from institutions like UZ, MSU, or reputable polytechnics. Practical certifications in digital marketing from platforms like Google or HubSpot strengthen your application significantly.
What are the typical day-to-day responsibilities of a Marketer in Zimbabwe's media industry?
You will likely manage social media campaigns, coordinate client advertisements, and develop content for radio, print, or digital platforms. Regular tasks include client meetings, campaign performance tracking, and collaborating with sales teams to meet revenue targets.
How does work culture and employer expectations differ in Zimbabwean marketing roles?
Zimbabwean media employers often expect flexibility with working hours, especially during campaign launches or client deadlines. Professionalism, strong relationship-building skills, and willingness to work under pressure are highly valued in this sector.
What career progression opportunities exist for Marketers in Zimbabwe's media sector?
With experience, you can advance to Senior Marketer, Marketing Manager, or Brand Manager roles within 3-5 years. Some professionals transition into strategic roles like Communications Director or establish their own agencies.
What benefits should I expect from a marketing role with a Zimbabwean media company?
Benefits vary by employer but typically include annual leave as per Labour Act requirements, and sometimes medical aid or pension contributions for permanent staff. Smaller media houses may offer fewer formal benefits, so clarify terms during your interview.
How should I apply for marketing roles in Zimbabwe, and what do employers look for?
Submit a concise CV and tailored cover letter via email or specified channels, highlighting measurable campaign results and digital skills. Employers prioritize candidates with local market knowledge, proven creativity, and strong written and verbal communication in English.
