Vacancy
Job Description
Applications are invited from suitably qualified and experienced persons to the following post:
DIGITAL COMMUNICATIONS OFFICER
Duties and Responsibilities
DUTIES & RESPONSIBILITIES
Develop and execute comprehensive digital marketing strategies for the university across multiple social media platforms
Create engaging, innovative, and visually compelling content that highlights university achievements, events, research, and student life
Manage and grow the university’s social media presence, increasing engagement and follower growth
Produce high-quality multimedia content, including photos, videos, graphics, and written materials
Monitor and analyse social media metrics, generating regular reports on performance and insights
Coordinate with various university departments to gather content and maintain consistent messaging
Design and implement targeted social media advertising campaigns
Manage the university’s digital brand identity and online reputation
Develop crisis communication strategies for digital platforms
Stay current with emerging digital marketing trends, platforms, and best practices
Support the university’s recruitment and outreach efforts
Qualifications and Experience
QUALIFICATIONS & EXPERIENCE
Bachelor’s degree in Digital Marketing, Communications, Media Studies, Journalism, or a related field
Minimum of 1 year of post-qualification experience in digital marketing, social media management, or content creation in a corporate setting
Proven track record of developing and implementing successful digital communication strategies
Advanced proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
Demonstrated experience with digital analytics and performance-tracking tools
Certification in digital marketing (Google Analytics, HubSpot, or similar) is highly desirable
Excellent portfolio showcasing digital content creation and social media campaign management
PERSONAL ATTRIBUTES & SKILLS
Exceptional written and verbal communication skills
Creative thinker with strong storytelling abilities
Highly organised with excellent project management capabilities
Adaptable and quick to learn new digital technologies and platforms
Strong attention to detail and ability to multitask
Proactive problem-solver with strategic thinking skills
Ability to work collaboratively in a team environment
Demonstrated cultural sensitivity and understanding of diverse student populations
Proven ability to work under pressure and meet tight deadlines
Technical proficiency with design tools (Adobe Creative Suite) and social media management platforms
Strong understanding of digital marketing principles and audience engagement strategies
Excellent interpersonal skills with the ability to communicate effectively with students, faculty, staff, and external stakeholders
Job Summary
More Information
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Job Application Details
APPLICATION DETAILS
Applicants must submit copies of applications with the following: application letter, certified copies of certificates, transcripts, national identification and Curriculum Vitae giving full personal particulars including full name, place and date of birth, qualifications, experience, present salary, date of availability, contact details, names, addresses & email of three referees addressed to: The Deputy Registrar (Human Resources) Midlands State University P Bag 9055 GWERU Soft copies of applications should be sent to the email address below: [email protected]. Application documents must be in a single-scan pdf format. Midlands State University is an equal opportunities employer. In the interest of promoting gender parity, female candidates are encouraged to apply. The closing date for this advert is 11 December 2024. Applicants should clearly state the post being applied for in the subject line. Please note that only shortlisted candidates will be contacted within 30 days from the closing date of the advert. If not contacted, your application will be deemed not successful.
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