MARKETING MANAGER – ZIMBABWE PARKS & WILDLIFE MANAGEMENT AUTHORITY 130 views

Vacancy
EXTERNAL ADVERT
The Authority invites suitably qualified and experienced applicants for the position of Marketing Manager at Head Office. The incumbent will be reporting to Director Commercial Services. The post requires a person who is a self-starter and is able to champion the Authority’s marketing strategy at corporate level. The Authority is an equal opportunity employer and encourages applications from both male and female qualifying candidates.

MAIN PURPOSE OF THE JOB

a) To provide leadership in the marketing of the Authority’s products, facilities and services.
b) To formulate and recommend the Authority’s marketing strategy according to key performance indicators,
c) To implement and continuously review the Authority’s marketing strategy according to key performance indicators,

KEY FUNCTIONS
Under the guidance and supervision of Director Commercial Services, the Marketing Manager shall perform the following duties:
> Develops marketing strategy including digital and oversees its implementation,
> Oversees all marketing campaigns and provides reports to senior leadership,
> Identifies growth opportunities and leads research initiatives,
> Markets and distributes all Zimparks products,
> Develops and reviews relevant marketing policies forthe Authority,
> Carries out market research and analyses market trends,
> Coordinates, distributes and monitors promotional materials,
> Attends and organises sales promotional events and exhibitions,
> Develops content and manipulates social media marketing to the advantage of the Authority,
> Budgets and controls expenditure forthe marketing department,

QUALIFICATIONS AND EXPERIENCE REQUIREMENTS
> Bachelors’ Degree in Marketing or related field,
> Masters’ Degree and experience in conservation and tourism an added advantage,
> Excellent communication and analytical skills, innovativeness and intimate understanding of marketing channels,
> Strong interpersonal skills, assertiveness and collaborative skills to manage marketing operations and stakeholders,
> Experience in organising radio, television, newspaper, and print media advertising as well as digital marketing.
> Exposure in local, regional and international tourism shows.
> Clean Class Four (4) drivers licence is a requirement.