MARKETING OFFICER – Local Company in the Food Processing Industry 45 views

VACANCY

A leading company operating in the food processing industry and majoring in the
production of high end quality products such as cereal, oats, biscuits, vegetarian products
and honey, is looking for competent and experienced individual to join the team.
Applications are invited from suitably experienced persons for the following position that
has arisen in the company.

Job Title: Marketing Officer
Location: Harare
Job Type: Contract

Job Summary:
As a Marketing Officer, you will play a pivotal role in ensuring exceptional client
experiences. Your primary responsibility will be to nurture and manage sales leads, foster
strong relationships with clients, and drive customer retention. You’ll collaborate with
cross-functional teams, organize events, and devise innovative strategies to enhance
customer loyalty.

Responsibilities:
1. Sales Lead Management:
– Nurture and follow up on sales leads to convert them into loyal clients.
– Collaborate with the sales team to ensure seamless lead transition and effective
communication.
2. Client Relationship Building:
– Build and maintain long-term relationships with key clients.
– Understand client needs and provide tailored solutions.
– Be the primary point of contact for client inquiries, concerns, and feedback.
3. In-Store Activation and Promotion:
– Work closely with merchandising teams to execute in-store activations.
– Promote products through engaging displays, demos, and events.
4. Event Hosting:
– Plan and host events (e.g., product launches, tastings, workshops) to engage clients
and create brand awareness.
– Ensure events align with the brand image and values.
5. Customer Retention:
– Develop and implement strategies to retain existing customers and new customers.
– Monitor customer satisfaction, address concerns promptly, and proactively prevent
churn.
6. Innovative Customer Retention Strategies:
– Think creatively to come up with novel ways to retain and delight customers.
– Explore loyalty programs, personalized offers, and exclusive experiences.
7. Collaboration:
– Work closely with internal teams (sales, marketing, and operations) to align efforts and
achieve common goals.
– Provide insights to improve processes and enhance customer experience.

Requirements:
– Proven experience as a Marketing Officer or similar role.
– Track record of meeting and exceeding targets.
– Background in customer service; food industry knowledge is a plus.
– Proficiency in MS Office and familiarity with CRM platforms (e.g., Palladium).
– Excellent communication, negotiation, and problem-solving skills.
– Ability to work well both independently and within a team.
– Bachelor’s degree in Business Administration, Marketing, or a related field.
– 2 years of experience in a similar position.