SOCIAL MEDIA OFFICER 49 views

RESPONSIBILITIES:

Using social media marketing tools to create and maintain the organizational brand
Working with marketing professionals to develop social media marketing campaigns
Working with management to advertise the organizations products and offerings
Interacting with customers and other stakeholders via the company’s social media accounts
Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

 

REQUIRED SKILLS FOR THE POSITION:

Social media: The ability to use social media to maintain or build a brand is necessary to be a Social Media Officer. The incumbent shall be expected to regularly post text, video and images that engage the company’s target market, follow online conversations on a company’s social media accounts and solve customer concerns using social media platforms.

Communication: Great verbal and written communication skills are essential for this position. The incumbent must interact with writers, designers, developers and customers and report to senior management personnel. As a good communicator the incumbent must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the company’s social media strategy.

Creativity: Crafting engaging content is an important skill for the position. The incumbent must constantly align content with customer trends and market changes to interest and engage people.

Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position.

Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. The incumbent shall be expected to understand the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing.

Time management: The skill of organizing tasks to meet deadlines is essential for this professional role. The incumbent must work according to schedules and must meet marketing and business goals.

 

QUALIFICATIONS

A bachelor’s degree in internet marketing, journalism or a related field.
Work experience of one or two years in sales, advertising, customer service or public relations can demonstrate that a candidate has the practical training needed to meet the challenges of this position and the marketing industry.

Job Summary

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Job Type

Contract

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Location

Harare

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Category

Officer

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Closing Date

October 17, 2023