Job Summary
A Digital Marketing Specialist, or Digital Marketer, is a staff responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
Duties And Responsibilities
Responsibilities for Marketing Specialist
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
• Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Write, proofread, and edit creative and technical content across different mediums
• Work with external agencies and vendors to execute marketing programs
Qualifications And Experience
Qualifications for Marketing Specialist
• Diploma in business administration, marketing, communications, or a related field. A Degree is an added advantage.
• 1-2 years of experience in marketing
• Strong knowledge of various marketing and analytics tools such as Market, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail
• Strong prioritization, organization, and project management skills
• Ability to travel as necessary
Job Summary
More Information
- Job Application Details Candidates who meet the above required to send their latest CV’s with the day-to-day contact on the email provided; [email protected]. not later than 30th April, 2022. Hand delivered applications will not be received at this point.