View more 6 years ago
JOB DESCRIPTION
Applications are invited from suitably qualified and experienced persons to fill the position of DIGITAL MARKETING OFFICER which has arisen within the People’s Own Savings Bank.
Reporting to the Marketing & Public Relations Executive, the incumbent will be responsible for the creation and execution of a digital marketing strategy and development of compelling customer value propositions through digital products and services.
RESPONSIBILITIES
- Delivers an effective content marketing strategy and secure feedback tailored to audience, brand and key institutional themes.
- Develops and manages digital marketing campaigns.
- Oversees digital campaign plans to ensure they are innovative, brand led and effective.
- Manages and reports on the online brand and product campaigns.
- Improves the usability. design, content and conversion of the bank’s website.
- Reviews new technologies and maintains interest in developments in digital marketing experience.
- Leads the development, adoption and stewardship of social media in the institution.
- Installs and oversees social metrics to provide insight into social and content performance and brand empathy.
- Manages relationships with third party digital agencies and suppliers.
- Ensures changes in legislation or regulations are implemented or observed.
MINIMUM QUALIFICATIONS
- Degree in Marketing or equivalent
- Qualification in Digital Marketing
EXPERIENCE & SKILLS
- At least 3 years’ experience in digital marketing
- Boundless enthusiasm and result oriented
- Customer centric and innovative
- Techno-savvy and business acumen
REMUNERATION: The positions offer attractive remuneration packages commensurate with qualifications and experience.
Job Summary
More Information
- Job Application Details Interested candidates should email their CVs and applications to: [email protected] not later than 13 January 2022. Indicate the position being applied for in the email subject heading. Only shortlisted candidates will be contacted.